Think Etsy Is Too Crowded? These 11 Products Prove Otherwise
Etsy Insight no. 28
Happy Monday, everyone! 👋 and welcome to issue no. 28 of the Etsy Insight newsletter! This week we’ve got a few more product ideas to try in 2025, a little inspiration for the new year.
So, have a great week and, as always, let’s go!
So, is Etsy All Full Up or What?
Alright, so here’s the thing: plenty of people wonder if Etsy’s, you know, just too crowded to even bother with anymore. And, to be fair, in some areas, it’s totally true.
Like, do we really need another “Mama Bear” shirt? Probably not. But let me tell you - there’s still a whole lot of space out there if you know where to look.
It’s just about spotting those less obvious gems, the ones where people are searching like crazy, but not enough shops are stepping up to the plate.
Now, what’s cool about all this is we’ve spent way too much time poking around Etsy trends and looking at data from tools like eRank.
And, as a matter of fact, we’ve put together a list of 11 ideas you might want to check out - things that people are actively looking for, but not many sellers are offering.
Ready? Let’s dig through some options.
1. These “Eat a Bags” Are Kinda Genius
You’ve got this thing called an “Eat a Bag,” and it’s pretty much a lifesaver for enamel pin collectors who want to show off their pins without losing them. So, yeah, it’s functional and fun, and the numbers are kind of wild: over 10,000 people searching every month but only about 3,000 shops making them.
How to start: If sewing is your thing, you could make these look a bit fancier, maybe using colorful fabrics or customizable panels. The price point sits around $65–$80, so there’s good money to be made here.
2. Moss Rugs: A Nature Lover’s Dream
So, rugs that look like moss are blowing up, and they’re not even that hard to make if you’re crafty. The searches? Nearly 400 a month. The competition? Under 1,000. That’s, like, a pretty decent gap to work with.
What to do: Play around with soft, textured materials to get that mossy vibe. People who dig natural aesthetics will probably love it if you keep the colors earthy and calm.
3. Blankets, but Make Them Mossy
If moss rugs are a hit, why stop there? Blankets that look moss-inspired are pulling in over 800 searches a month, with less than 700 listings competing. Seems like another solid bet.
Quick tip: Use chunky, soft yarns and keep the texture interesting. Pair these with your moss rugs to sell as a “set.”
4. Mushrooms: Seriously, People Love Them
Alright, here’s the deal with mushrooms - they’re everywhere. Like, all kinds of mushroom-themed stuff is trendy.
But specifically, the term “mushroom motifs” is popping, with nearly 1,800 people searching for it and only about 660 listings out there.
How to use it: You could slap this mushroom vibe on basically anything—pillows, mugs, wall art, you name it. It’s one of those themes that can slide into so many different products.
5. Mushroom Lamps? Yep, That’s a Thing
Oh, and let’s not forget lamps. Those mushroom-shaped ones are pulling in almost 5,000 searches a month, with under 2,500 competitors. People are clearly buying them.
Your move: Use resin, ceramics, or even upcycled materials to make yours stand out. The quirkier, the better.
6. Crochet Patterns That People Are Begging For
If you’re into crochet, there’s a solid chance you could make a killing with digital patterns. Here are a few that have crazy good search numbers:
Shark Amigurumi
Highland Cow
Bumblebee
Moose
Why it works: These are niche enough to attract people looking for something unique but still broad enough to sell well.
7. Guinea Pig Liners, Because Why Not?
Alright, this one’s for the pet crowd. People are searching for washable fabric liners for guinea pig cages - over 1,100 times a month. And guess what? Fewer than 1,000 listings are even out there.
Get started: Just make sure they’re durable, easy to clean, and fit common cage sizes.
8. Wall Shelves for Cats? Yes, Really
Pet furniture is having a moment, and cat wall shelves are leading the charge. These things let cats climb, perch, and lounge in style.
Searches are through the roof, and prices can range from $25 to over $300.
The move: If you’re good with woodworking, try adding some modular or customizable options to your shelves.
9. Cute Pillboxes, Because People Want Pretty Stuff
So, here’s the thing - people don’t want boring old pillboxes anymore. They want cute ones.
Searches are climbing (650+ a month for one term, 514 for another), and there’s barely any competition.
What to make: You could use resin, pottery, or even wood to craft pill organizers that feel more stylish than functional.
10. Resin Keycaps: Gamers Love These
Gamers like to show off, and custom resin keycaps are an easy way for them to do it. The demand’s been steady for a while now - about 2,500 people search for them monthly.
What works: The designs can get wild here - think galaxy themes, nature vibes, or glowing accents.
11. Valentine’s Day Stuff - Don’t Wait!
It’s already January, and Etsy shoppers are already on the hunt for Valentine’s Day gifts. If you’re selling anything giftable - jewelry, cards, cute little trinkets - now’s the time to list them.
Pro tip: Use phrases like “personalized,” “one-of-a-kind,” or “made to order” to stand out in search results.
Final Thoughts (Or Whatever You Want to Call This Section)
So, yeah, Etsy isn’t all full up - it’s just a matter of looking in the right places.
These ideas are there for the taking, but they’ll only work if you act on them.
Which one are you trying first? Let us know, and good luck! Seeya next week!